Amazon PPC Management

CUT ACOS.
SCALE ROAS.
WIN THE
BUY BOX.

We rebuild your Amazon PPC from the ground up — proper campaign architecture, ruthless negative keyword management, and data-driven bid strategy that turns ad spend into profit.

Get Free PPC Audit See Real Results →
35% avg. ACoS reduction 4x average ROAS USA · UK · UAE · India
Campaign Performance Dashboard Live Data
Total Sales
0L
↑ +140% vs last quarter
Account ACoS
0%
↓ -35% vs. before Tunex
ROAS
0x
↑ Up from 1.8x
Click-Through Rate
0%
↑ +2.1% vs category avg
Monthly Ad Sales (₹ Lakhs)
SP — Exact Match Brand ACoS 8% ₹12,400 spend
SP — Category Generics ACoS 22% ₹28,100 spend
SB — Video — Top Terms ACoS 14% ₹9,800 spend
SD — Competitor ASIN Retarget ACoS 19% ₹6,200 spend
Sponsored Products Sponsored Brands Sponsored Display Amazon DSP ACoS Optimisation ROAS Scaling Bid Strategy Negative Keywords Search Term Harvesting Free PPC Audit → Sponsored Products Sponsored Brands Sponsored Display Amazon DSP ACoS Optimisation ROAS Scaling Bid Strategy Negative Keywords Search Term Harvesting Free PPC Audit →
Proven Results

Numbers That
Speak for Themselves

0%
Average Sales Growth
Across Managed Accounts
0%
Average ACoS Reduction
in First 60 Days
0x
Average ROAS
Improvement
Top 5
Organic Rankings
via Halo Effect
Ad Formats We Manage

Every Amazon
Ad Type, Mastered

Most Popular Core

Sponsored Products

The backbone of Amazon PPC. We architect SP campaigns across exact, phrase, broad and product targeting to maximise visibility at minimum ACoS.

  • Keyword targeting (exact, phrase, broad)
  • Product/ASIN targeting
  • Auto-campaign for discovery
  • Placement bid multipliers
  • Negative keyword hygiene
Brand Building

Sponsored Brands

Custom banner ads with logo, headline and top-3 products that dominate top-of-search real estate and drive brand awareness at scale.

  • Custom creative design
  • Headline video ads
  • Brand store targeting
  • Keyword conquest campaigns
  • Video for Sponsored Brands (VDSB)
Retargeting

Sponsored Display

Reach shoppers who viewed your product, similar products, or competitor listings — on and off Amazon — across the full purchase journey.

  • Views remarketing
  • Purchases remarketing
  • ASIN competitor targeting
  • Audience interest targeting
  • Off-Amazon display placements
Advanced

Amazon DSP

Programmatic advertising beyond Seller Central. Reach in-market and lifestyle audiences across Amazon-owned properties and thousands of third-party sites.

  • Lifestyle & in-market audiences
  • Look-alike audience targeting
  • Off-Amazon programmatic display
  • Brand awareness at scale
  • Full-funnel attribution reporting
Creative

Video Ads

Sponsored Brand Video and Sponsored Display video ads deliver 6× higher engagement. We create or direct video assets built for Amazon's unique viewing context.

  • SBV (Sponsored Brand Video)
  • Product demo video briefs
  • Auto-play optimised creative
  • Mobile-first video strategy
  • A/B creative testing
Data-Driven

Reporting & Analytics

Weekly campaign reports, monthly deep-dives and real-time dashboards. We turn your advertising data into strategic decisions you can act on immediately.

  • Weekly performance summaries
  • TACoS & ROAS trend tracking
  • Search term performance reports
  • Competitor share-of-voice
  • Custom KPI dashboards
Our Methodology

How We Systematically
Reduce Your ACoS

A repeatable 6-step process refined across 13+ years of Amazon PPC management, applied to every account we touch.

01

Deep PPC Audit

Full audit of your existing campaign structure, search term reports, bid history, wasted spend, match type breakdown and competitor spend share. We find every leaking dollar.

02

Keyword Architecture

Comprehensive keyword research using Brand Analytics, Helium 10 data and competitor reverse-ASIN lookup. We build tiered keyword lists by funnel stage and intent.

03

Campaign Siloing

We build isolated campaign structures — brand, generic, competitor, category, ASIN-targeted and auto — so each traffic type has its own budget, bids and performance visibility.

04

Bid Optimisation

Dynamic bid adjustments based on conversion rate by placement, time-of-day data, and keyword-level ROAS. We apply dynamic bidding rules to automate smart spending within guardrails.

05

Search Term Harvesting

Weekly STR mining to find high-converting search terms to promote to exact match and irrelevant terms to add as negatives. This is where budget is recovered systematically.

06

Scale & Reinvest

As ACoS drops to target, we reinvest savings into scaling winning keywords and expanding to new match types, ad formats and marketplaces to compound growth.

Campaign Architecture

Why Your Campaign Structure
Is Killing Your Results

Most sellers run flat, mixed-match campaigns where brand traffic competes with generic traffic for the same budget. We fix that.

Isolated Budget Control

Each campaign type gets its own budget — brand spend never cannibalises category or competitor campaigns.

Clean Performance Data

When each traffic type is isolated, you can see exactly which segments are profitable and which need work.

Precise Bid Control

Different match types need different bid strategies. Siloing lets us apply the right bid approach to each traffic segment.

Tier 1 — Brand Defence
Branded Exact Match
Your brand name keywords. Low ACoS, protects brand real estate. Never run this in auto.
Tier 2 — Category Conquest
Generic Exact + Phrase
High-intent category keywords. Highest volume, carefully bid by conversion data.
Tier 3 — Competitor Conquest
Competitor ASIN Targeting
Show on competitor PDPs. Lower CVR but high-intent buyers already in the market.
Tier 4 — Discovery
Auto Campaigns (Harvesting)
Low-bid auto campaigns purely to mine new converting search terms for promotion to exact match above.
Why Tunex?

Us vs. Typical
PPC Agencies

What We Offer
Tunex Marketing
Typical Agency
DIY / Tools
Campaign Silo Architecture
Always
Rarely
Never
Weekly Search Term Harvesting
Every Week
Monthly
Manual
TACoS Tracking (not just ACoS)
Yes
Rarely
No
Dayparting & Bid Scheduling
Yes
Basic
No
Multi-Marketplace PPC (USA/UK/UAE/IN)
All 4
1-2
1
Sponsored Brand Video Ads
Included
Extra cost
DIY
Direct WhatsApp Access to Strategist
Always
Ticketing only
None
PPC FAQs

Amazon PPC
Questions Answered

What is a good ACoS for Amazon?
A "good" ACoS depends on your product margin and strategy. For a product with 50% gross margin, an ACoS below 25–30% is typically profitable. Brand-building campaigns may tolerate higher ACoS if they generate organic ranking gains (measured by TACoS). We set ACoS targets based on your specific margin structure — not industry averages.
How long before I see ACoS improvement?
Most accounts see measurable ACoS improvement within 4–6 weeks of restructuring. The first 2 weeks are focused on data gathering and restructuring; weeks 3–6 see active bid optimisation and search term harvesting take effect. Significant results typically crystallise at the 90-day mark.
What is the minimum ad budget you recommend?
We recommend a minimum of ₹30,000–50,000/month ($400–600) in ad spend to gather meaningful data for optimisation. Smaller budgets can be managed but optimisation cycles are slower. We're transparent about this upfront so you can plan accordingly.
What is TACoS and why does it matter?
TACoS (Total Advertising Cost of Sale) divides your total ad spend by your TOTAL revenue — organic and paid combined. It gives a truer picture of advertising efficiency because strong PPC drives organic ranking improvements. A falling TACoS with stable or rising ACoS means your organic sales are growing — which is the ultimate goal.
Do you use automation tools or manual management?
Both. We use rule-based bid automation within Seller Central for routine bid adjustments, but all strategic decisions — campaign structure, keyword selection, budget allocation, negative keyword additions — are made manually by our team. Automation executes; humans decide.
Can you manage PPC for products just launching?
Yes — and launch PPC strategy is different from mature account optimisation. New products need aggressive auto campaigns to gather data, competitive placement bids to win early reviews, and a careful balance of spend vs. organic growth. We have a specific launch playbook used across 50+ successful Amazon launches.
Free PPC Audit

Find Out Where
Your Ads Are
Losing Money.

We'll audit your live PPC account and send a detailed report showing your wasted spend, ACoS by campaign, and a prioritised action plan — free, within 24 hours.

Full campaign structure analysis
Search term waste report (where budget is leaking)
ACoS breakdown by match type & placement
Top converting vs. wasted keyword identification
TACoS calculation and organic halo assessment
Competitor ad spend share estimate
Priority action plan to cut ACoS in 30 days
Get Your Free PPC Audit
Takes 2 minutes to submit — results within 24 hours.

Your data stays private. No spam, ever.

PPC Audit Request Received!

We'll analyse your account and send your personalised PPC audit report within 24 hours. Watch your inbox — and WhatsApp if you shared your number.

Ready to Stop Wasting
Ad Spend?

Get a free PPC audit and see exactly where your budget is leaking — and how to fix it.

Get Free PPC Audit View Case Studies →